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Dharmesh Shah

"Inbound Marketing" Plan by Dharmesh Shah

Template Description

Based on Dharmesh Shah's and Brian Halligan's bestselling book, Inbound Marketing.

Stop pushing your message out and start pulling your customers in.

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Plan created by OmniStrat and is not endorsed by author.

About the Author

Prior to HubSpot, Dharmesh was founder and CEO of Pyramid Digital Solutions, an enterprise software company selling to large financial services companies. Pyramid was a three time winner of the Inc. 500 award and an industry leader in providing innovative web applications available to millions of consumers. The company was acquired by SunGard Data Systems in 2005.

Prior to Pyramid Digital Solutions, Dharmesh held a number of technology management and development positions. Dharmesh also runs OnStartups.com, an online community for entrepreneurs, which is one of the top 10 most read startup blogs and receives over a thousand visitors a day. Dharmesh holds a B.S. in Computer Science from the University of Alabama and an M.S. in the Management of Technology from MIT.

Dharmesh is author of a book entitled Inbound Marketing: Get Found Using Google, Social Media, and Blogs, published by Wiley in October of 2009.