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Dharmesh Shah

Updated 29-Jan-2012

Pricing FREE

Dharmesh Shah HubSpot

"Inbound Marketing" Plan

Based on Dharmesh Shah's and Brian Halligan's bestselling book, Inbound Marketing.

Stop pushing your message out and start pulling your customers in.

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social ...

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Clay Christensen

Updated 29-Jan-2012

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Clay Christensen Innosight

"The Innovator's Guide to Growth" Plan

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

Clayton Christensen and Mark Johnson founded Innosight in 2000 to help companies use the research described in The Innovator’s Dilemma ...

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David Skok

Updated 29-Jan-2012

Pricing FREE

David Skok Matrix Partners

"Accelerate Your Start-up" Plan

In a series of three blog posts published in GigaOm, David Skok discussed the three key phases of a start-up lifecycle, and how each phase requires a different focus, and approach to spending. This plan is a representation of these posts, plus additional elements gleaned from posts in his blog "For Entrepreneurs".

As a VC and five-time entrepreneur, David frequently sees two common mistakes ...

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Matt Johnson

Updated 01-Sep-2012

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