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Nitin Nohria

Updated 29-Jan-2012

Pricing FREE

Nitin Nohria Harvard Business School

"What (Really) Works" Plan

The book this plan is based on represents a massive research undertaking covering 160 companies. Harvard Business School professor Nitin Nohria teamed with William Joyce of Dartmouth College's Amos Tuck School of Business and Bruce Roberson of McKinsey & Company to figure out which specific management practices have led to superior company performance over time. In a nutshell, the four primary areas for the ...

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Dharmesh Shah

Updated 29-Jan-2012

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Dharmesh Shah HubSpot

"Inbound Marketing" Plan

Based on Dharmesh Shah's and Brian Halligan's bestselling book, Inbound Marketing.

Stop pushing your message out and start pulling your customers in.

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social ...

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Clay Christensen

Updated 29-Jan-2012

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Clay Christensen Innosight

"The Innovator's Guide to Growth" Plan

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

Clayton Christensen and Mark Johnson founded Innosight in 2000 to help companies use the research described in The Innovator’s Dilemma ...

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Matt Johnson

Updated 01-Sep-2012

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